People are not satisfied with the level of coverage they get from the various news and other channels. They claim that the content is not qualitatively appropriate for the families to watch together. In response to that PEMRA, the regulatory body of Electronics and Media, has issued an order to increase the level of the news and also telecast it responsively. PEMRA is expecting from the TV Channels to transmit the content with due care.
The management also said that any inappropriate news could damage the objectives of National Action Plan. PEMRA also mentioned the western media to take as an example.